Branding
Seatery — Logo
Logo design for a furniture brand
- Task
- Develop a soft, heavy typographic logo reflecting comfort, material presence, and structural stability.
- Product
- Custom-produced furniture designed for physical comfort, relaxation, and long-term use.
- Client
- Seatery — Furniture manufacturing company specializing in upholstered seating.
The logo is built with heavy, rounded letterforms that emphasize softness and physical comfort. The wide proportions and smooth curves create a sense of stability and support — visually echoing the feel of upholstered furniture.
The weight of the typography reinforces the brand’s focus on relaxation, durability, and everyday comfort.