Vintage

Vintage
Wine Store

Brand identity, environmental graphics,
and visual communication

About the project

The task was to develop a recognizable visual identity and support the brand across physical space, print materials, and digital communication.

The client intentionally avoided a traditional brand book, allowing the visual language to evolve organically through real use.

Vintage Wine website

I worked on the project over several years, shaping and developing its visual language

El Dia de Muertos event ad

Cutlery holder

Wine Store Illustrated ad

My Responsibilities

Vintage Outdoor Signboard

Cutlery tag

'Natasha's Dream' spectacle poster

'Short Stories Night' event poster

'Artist Psychology' lecture ad

Vintage Wine Store sign, night

Wine Delivery ad

Vintage Wine Store sign, day

The project allowed for a high level of creative freedom. Instead of a fixed visual system, the identity was built through illustration, typography,and composition, responding to the themes of events and the atmosphere of the venue.

Over time, a consistent author-driven style emerged, making the visuals recognizable despite their diversity.

Event posters & illustrations

A large series of posters created for exhibitions, performances, and music events.
Each visual was developed individually to reflect the theme of the event

Brand elements & printed materials

Design of menus, printed materials, and branded elements used across the venue.

Environmental graphics

Exterior signage and interior design elements developed for the physical space.

Results and Impact

The visuals were used both online and offline:

— social media and digital promotion
— printed posters and in-store materials
— exterior and interior branding

The distinctive visual approach helped the brand stand out in advertising and reinforced its cultural positioning.