Let’s work together
By submitting this form, you agree to the processing of your personal data. Read the Privacy Policy
BEELINE KG
Art direction and brand system development
for a nationwide telecom operator
for a nationwide telecom operator
Brand repositioning, national 360° campaigns, retail communication, vendor supervision, and team leadership.
Scope
Role
Art Director / Senior Visual Lead
Led visual direction across marketing, retail environments, and product initiatives
Led visual direction across marketing, retail environments, and product initiatives
Client
Beeline (VEON Group)
International telecom operator with nationwide coverage
International telecom operator with nationwide coverage
Led visual transformation and brand system evolution for a nationwide telecom operator. Simplified communication, scaled 360° campaigns across all regions, and introduced structured workflows that improved speed, consistency, and production quality across teams and vendors.
Brand Repositioning: “It’s Simple”
Contributed to a nationwide brand repositioning initiative, shifting corporate communication toward a simplified and customer-focused message. Led visual rollout across outdoor, digital, and retail environments.
Nationwide 360° Campaigns
Integrated Campaign Visuals
System Building & Team Leadership
Ensured operational stability of the visual ecosystem across marketing, retail, and product teams. Established structured workflows that increased production speed and reduced inconsistencies across regions.
Ensured operational stability of the visual ecosystem across marketing, retail, and product teams. Established structured workflows that increased production speed and reduced inconsistencies across regions.
- Led 15 in-house designers across product and marketing teams
- Supervised external production vendors and print contractors
- Standardized campaign rollout processes nationwide
- Coordinated cross-functional collaboration with marketing, sales, and analytics
Results and Impact
• Led and coordinated a team of 20+ designers and external vendors, ensuring consistent visual execution across large-scale
marketing campaigns.
• Developed 5 national key visual concepts for major marketing campaigns and oversaw their implementation across
advertising, digital, and retail channels.
• Designed and implemented a vendor evaluation framework for external design production, reducing campaign asset
preparation time by 50%.
marketing campaigns.
• Developed 5 national key visual concepts for major marketing campaigns and oversaw their implementation across
advertising, digital, and retail channels.
• Designed and implemented a vendor evaluation framework for external design production, reducing campaign asset
preparation time by 50%.
