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CENTML
Designing clarity for ML performance
CentML — AI/LLM acceleration technology company
Logo evolution, brand system expansion, product UI/UX support, office environment, events and conferences, internal communication, merchandise, marketing materials.
Scope
Role
Senior Graphic Designer / Visual Brand Support
Client
Worked as a lead graphic designer supporting visual identity and brand communication for a growing AI technology company. The role spanned from evolving the logo and design system to supporting product UI/UX, conference presentations, office environment graphics, and company merchandise.
Logo Evolution & Brand Expansion
The logo was refined to reflect sophistication and coherence, preserving the original concept while improving clarity and technical expression.
This refinement laid the foundation for a broader visual system used across print, digital, and environmental applications.
This refinement laid the foundation for a broader visual system used across print, digital, and environmental applications.
Visual language & pattern system
A distinctive visual pattern was developed to unify communication across touchpoints. The pattern functions as the brand’s graphic DNA, supporting both product content and marketing materials.
Office environment branding
Created graphics for office interiors to enhance workplace identity without overwhelming space. The designs were tailored to the purpose of each room, using moderated contrast and thoughtful placement to maintain visual comfort while reinforcing brand presence.
Conference visuals & event communication
Designed visual materials for major tech events such as BigData London 2024, NVidia GTC, Ai Everything, including exhibition stands, posters, and promotional materials. These assets maintained visual cohesion while adapting to diverse event formats.
Merchandise & internal communication
Developed branded merchandise and internal communication materials, including apparel, accessories, and holiday gifts, enhancing employee engagement and reinforcing company culture. The approach helped position CentML as an attractive employer within the tech community.
Digital communication & product support
Collaborated on design assets for product screens, newsletter templates, and case study layouts. Provided ready-to-implement UI/UX designs in Figma and supported optimization for user engagement and clarity.
Results and Impact
The brand visual system was adopted across internal and external communication, improving coherence and recognizability at first glance. Unified graphics reduced visual fragmentation and supported consistent representation at major events, online platforms, and in the company workspace.
The expanded design system enabled scalable asset production and contributed to stronger employer positioning within the tech community.
The expanded design system enabled scalable asset production and contributed to stronger employer positioning within the tech community.
