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PAPA JOHNS
CENTRAL ASIA
CENTRAL ASIA
Better ingredients. Better design
Develop a scalable visual system for rapid campaign adaptation, quarterly menu updates, and localization of global brand initiatives across two countries and franchise partners.
Task
Product
Quick-service restaurant brand communication across digital, print, and retail environments.
Client
Papa Johns Central ASIA
International pizza brand
International pizza brand
Led visual adaptation and system development for Papa Johns Central Asia. Built a structured framework enabling fast localization of global campaigns, seasonal promotions, and quarterly menu updates across multiple franchise partners.
The system ensured brand consistency while supporting rapid rollout of in-store materials and digital assets.
The system ensured brand consistency while supporting rapid rollout of in-store materials and digital assets.
Role responsibilities
- Social media visuals and digital promotions
- Website promotional materials
- Printed materials (table tents, flyers)
- In-store digital screens
- Outdoor and environmental graphics
- Design adaptations for packaging and branded assets
Social Media & Digital Promotion
Regular promotional campaigns, product launches, and event announcements adapted for local audiences.
Working within strict brand guidelines, the focus was on clear communication, speed of production, and consistency across formats
Visuals were adapted to local campaigns, product launches, and promotional activities while fully respecting the global brand system
Visuals were adapted to local campaigns, product launches, and promotional activities while fully respecting the global brand system
Print & In-store Materials
Design of table tents, posters, flyers,
and promotional materials for use inside restaurants and on digital screens.
and promotional materials for use inside restaurants and on digital screens.
Outdoor & Environmental Design
Adaptation of visuals for signage, window stickers, vehicle wraps, and branded delivery bags
Results and Impact
Designed visual assets for 100+ marketing campaigns and 500+ promotional materials across digital and in-store channels.
• Adapted global brand campaigns for local markets, creating a streamlined design workflow enabling assets to be localized
for 2 countries and 4 languages within one day.
• Managed high-volume design production supporting 10+ franchise partners, ensuring consistent brand execution while
accommodating local marketing requirements.
• Adapted global brand campaigns for local markets, creating a streamlined design workflow enabling assets to be localized
for 2 countries and 4 languages within one day.
• Managed high-volume design production supporting 10+ franchise partners, ensuring consistent brand execution while
accommodating local marketing requirements.
